MARKETING


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In building your own e-mail list, you'll need to cover these bases: Decide what audience you're trying to reach and what you have to offer them. What kind of relationship do you want with the recipients of your e-mailings? Determine what format your e-mailings will...

In this article, I am going to talk about different ways you can research your target market to find out what they need and what they want before even coming up with a product or service to offer them. 1. Forums The first place you can head...

Your product or service is not your company's brand and neither is your logo or your business card. Your brand is the genuine "personality" of your company. "It's what your customers think of you and say about you when they've left your company," says Rodger...